RESUME

TECHCRUNCH (Yahoo Inc.)

Brand Marketing Manager

Leads brand marketing strategies for paid marketing efforts, organic social, webinars, and event promotions, including setting strategic direction, planning, and executing integrated campaigns.
Managed cross-functional project teams, developing comprehensive project roadmaps, managing resources, and ensuring on-time delivery.
Develops and executes paid campaigns for TechCrunch and clients, increasing Disrupt campaigns' average CTR by 107% and reach by 204% year-over-year.
Manages 19M+ user community across 8 platforms, implementing content strategies that increased total social followers by 20% and Instagram engagements by 3,300% year-over-year.
Presents performance data and insights to stakeholders, providing actionable recommendations to strengthen brand positioning.
Exercises cross-team collaboration skills, leading projects across Marketing, Sales, Events, Webinar, and Editorial teams to achieve organizational goals.

Digital Media Specialist

Executed and managed clients' paid search, paid social, and programmatic campaigns, employing targeted strategies to maximize campaign performance.
Conducted regular in-depth analyses of campaign performance to identify opportunities and ensure seamless operation.
Increased a client’s view rate from 17.4% to 37.9% in 2 months by optimizing ad creatives and targeting strategies.
Drove a 248% increase in a client’s Facebook RFI submissions in 4 months through precise audience targeting.
Collaborated with internal and external teams to ensure campaign success, presented performance trends, actionable insights, and strategic recommendations to internal teams and clients to drive continuous improvement.
Performed weekly reviews and research on campaign targeting parameters to improve targeting and effectiveness.

Freelace Marketer

Achieved and maintained a 5-star profile rating.
Offered a variety of marketing gigs including copywriting, social media management, data analysis, and more.
Worked with international and domestic clients across a variety of markets, delivering customized marketing solutions to meet diverse client needs.
Created and managed social media campaigns, optimized content for SEO, and provided detailed data analysis to drive marketing strategies.
Delivered high-quality copywriting services for various marketing materials, enhancing client engagement and brand messaging.

Digital Marketing Assistant

Optimized Beau Monde Media’s website by implementing SEO best practices, including keyword research, on-page optimization, and backlink strategies, resulting in improved search engine rankings.
Managed company LinkedIn account and increased followers by 900% and post impressions by 432% within 30 days.
Generated blog articles and social media content to grow audience engagement and reach with Adobe Suite.
Assisted in developing and implementing Beau Monde Media's comprehensive marketing strategy, conducting market research and competitive analysis to inform strategic decisions and drive brand growth.

Online Health and Wellness

Contributed to Balansa’s initial overarching marketing strategy through detailed market research and analysis.
Lead market research, analyzed data, and visualized findings to support strategic decision-making.
Developed and maintained comprehensive content and lead databases, ensuring data accuracy and accessibility.
Conducted research on corporate health and wellness topics, writing and publishing informative blog articles that aligned with Balansa’s marketing objectives and resonated with the target audience.

Electronics and Smart Appliances

Developed and revised English visual and audio marketing content for Elretron Korea’s Marketing team.
Advised team leads on cultural insights and strategic suggestions for marketing content targeting the American market, enhancing content relevance and effectiveness.
Conducted edits for typos, grammar, collocation, and business terminology, ensuring high-quality and professional marketing content that accurately conveyed the brand message and resonated with the target audience.