RESUME
YAHOO
Sr. Brand Marketing Specialist
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Leads Yahoo brand TechCrunch's brand and subbrands' organic social media presence across Facebook, Instagram, WhatsApp, Threads, LinkedIn, X (formerly Twitter), YouTube, TikTok, Bluesky, and Mastodon.
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Executes paid search and paid social campaigns for TechCrunch and clients across Google, Meta, LinkedIn, and X (formerly Twitter).
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Manages a 19M+ user community across social platforms, driving a 20% increase in social followers and 3.3k% increase in total engagements in 1 year.
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Utilizes Canva, CapCut, and Adobe Suite to create graphics and videos for social platforms to achieve KPIs and brand goals.
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Provides full-lifecycle project management for short-form video series covering hardware, software, in-person events, interviews, and more.
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Develops the brand's social strategy by analyzing internal data, conducting market research, and competitive analyses.
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Collects and analyzes data for optimization opportunities and internal reports.​
160OVER90
Digital Media Specialist
Strategically executed and managed clients' paid search, paid social, and programmatic campaigns across Google, Basis, Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn, and Google Campaign Manager.
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Performed daily, weekly, and monthly analyses of campaigns to ensure smooth operation and find opportunities to improve and grow.
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Instrumental in increasing one client’s main Facebook KPIs of RFI submissions by 248% in 4 months.
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Increased a client’s view rate from 17.4% to 37.9% in 2 months, surpassing their goal of 31.5%.
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Worked cross-functionally with various internal and external teams to ensure campaign success.
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Executed campaign keyword, audience, and geo-targeting parameters and competitor research.
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Presented monthly performance trends, insights, and recommendations to internal teams and clients.
FIVERR
Freelace Marketer
5-star profile offering a variety of marketing gigs including copywriting, social media management, data analysis, and more.
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Works with B2B and B2C international and domestic clients across a variety of industries.
BEAU MONDE TRAVELER
Digital Marketing Assistant
Optimized Beau Monde Media’s travel website according to SEO best practices.
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Generated and edited social media content, video content, and blog articles.
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Managed the company’s LinkedIn account and increased followers by 900% and post impressions by 432% in 30 days.
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Assisted in the development and implementation of Beau Monde Media's overarching marketing strategy.
BALANSA
Online Health and Wellness
Assisted in the development of the mission statement, target demographic, and initial overarching marketing strategy.
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Researched, wrote, and published blog marketing material on a variety of corporate health and wellness topics.
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Conducted market search, analyzed data in spreadsheets, and visualized data with Adobe Illustrator.
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Generated and managed the company’s content market database and lead database.
ELRETRON INC.
Electronics and Smart Appliances
Developed and revised English visual and audio marketing content for Elretron Korea’s Marketing team.
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Provided cultural insights and suggestions for marketing content targeting the American market.
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Performed typo, grammar, collocation, and business terminology edits.